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Stories Tagged as

Advertising Marketing

Did Burger King tell a whopper? Why false advertising suits are on the rise

by Kai Ryssdal and Sofia Terenzio
Sep 20, 2023
Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.
A class-action lawsuit accuses Burger King of falsely advertising the size of its Whopper.
Anne-Christine Poujoulat/AFP via Getty Images
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French cities are banning billboards

by John Laurenson
Mar 6, 2023
A number of French cities are going to war against street advertising which they say is ugly, anti-ecological and anti-social. 
Woman walks past advertising in the Paris subway. The French capital has cut 30% of its publicity billboards with more cuts planned for the future.
John Laurenson
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What's in store with this year's Super Bowl commercials?

by David Brancaccio and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
Super Bowl LVII signage in Phoenix, Arizona. This year's commercials will likely make little to light reference to stressful economic conditions face by many Americans, says Ad Age editor Jeanine Poggi.
Christian Petersen/Getty Images
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Microbusinesses and the pandemic

Why this small business said goodbye to the office for good

by Kai Ryssdal and Maria Hollenhorst
Mar 31, 2021
“We’re gonna save about $60,000 a year,” said Carolyn Walker, CEO and managing partner of Response Marketing in Connecticut.
The pandemic shrunk Response Marketing's revenue and forced the firm to go virtual. “I feel like if I made it through this, we can make it through anything,” says CEO Carolyn Walker.
Courtesy of Response
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More advertisers are joining the Facebook boycott

by Kristin Schwab
Jun 26, 2020
A number of civil rights groups are calling on companies to press pause on Facebook and Instagram advertising.
Facebook CEO Mark Zuckerberg speaks at a conference in 2018.
Justin Sullivan/Getty Images
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NBA's D-League partners with Gatorade

by Andy Uhler
Mar 14, 2017
The deal could pay off, but some fear the fans are tired of branding and advertising.
 A Gatorade sports bottle is seen before a basketball game.
Ethan Miller/Getty Images
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