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Health insurance ads were up this year despite a slashed budget

by Dan Gorenstein
Dec 15, 2017
Today is the last day to enroll in Obamacare insurance plans. Earlier this year, the Trump administration slashed the Affordable Care Act advertising budget by $90 million, so many people assumed there would be far fewer TV ads encouraging people to sign up. But it turns out there’s been 51 percent more insurance commercials compared […]
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Is 18 to 34 still the most coveted demographic?

by Ryan Kailath
Dec 8, 2017
Our reporter confronts his fears of aging out of the most valuable advertising demographic.
Mike Hewitt / Getty Images
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It's open enrollment season. But you'll see fewer ads for it than ever before.

by Peter Balonon-Rosen
Oct 27, 2017
The Trump administration slashed money for health care marketing and enrollment helpers.
Karen Bleier/AFP/Getty Images
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Making a career out of perfectly photographed and staged meals is not exactly a piece of cake

by Jana Kasperkevic
Oct 11, 2017
Brands often rely on food influencers to connect with new audiences.
Can you turn cooking at home into a career?
Courtesy of Sarah E Crowder
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Tax cut for the rich or payday for the middle class? The battle to win the messaging war

by Reema Khrais
Sep 27, 2017
Republicans, Democrats and lobbyists are choosing words carefully to sell their positions.
Senate Minority Leader Chuck Schumer speaks to the press about tax reform in Washington, D.C., in August.
NICHOLAS KAMM/AFP/Getty Images
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Facebook fights fires on multiple fronts

by Adriene Hill
Sep 21, 2017
Facebook CEO Mark Zuckerberg announced today that the company will give congressional investigators thousands of social and political ads from accounts associated with a Russian organization known as the Internet Research Agency. And while Zuckerberg was busy detailing that decision, Facebook’s chief operating officer, Sheryl Sandberg, has been dealing with another tricky issue. ProPublica recently […]
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I've Always Wondered ...

Do human billboards actually bring in customers?

by Janet Nguyen
Aug 25, 2017
We look at why companies continue to invest in them.
Joe Raedle/Getty Images
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Merck executive resigns from president's council, and Trump lashes out

by Marketplace Contributor
Aug 14, 2017
The council has shrunk since it was formed earlier this year.
President Donald Trump meets with Kenneth C. Frazier, Chairman and CEO of Merck & Co. (L) and other representatives from PhRMA, the Pharmaceutical Research and Manufacturers of America, in the Roosevelt Room of the White House on January 31, 2017 in Washington, D.C.
Ron Sachs - Pool/Getty Images
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Companies use ads to pitch issues over products

by Tracey Samuelson
Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot
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Roku reportedly seeking IPO later this year

by Ryan Kailath
Jul 14, 2017
The internet streaming video company is looking to diversify its revenue stream ahead of its IPO.
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