Stories Tagged as
Advertising
You can stop saying 'iconic' now
Jun 15, 2017
Humorist and language fussbudget Jenny Allen wants to squash these overused words and phrases.
Yahoo and AOL will form Oath, a new company, under Verizon
Jun 13, 2017
Verizon is expected to close on its $4.4 billion acquisition of Yahoo today after nearly a year of negotiations. Verizon will combine Yahoo with its property AOL to create Oath, the largest digital media company in the United States, with more visitors than Google. Will Oath have a chance to compete with Google and Facebook […]
Cashing in on the Comey testimony buzz
by
Andy Uhler
Jun 8, 2017
FBI-themed bar food and drinks are just part of the plan to monetize the political drama.
Why Ramadan is a big deal for Arab TV networks
by
Kai Ryssdal
and Maria Hollenhorst
May 26, 2017
'It's like the sweeps rolled into the Super Bowl, extended over a full month.'
TV industry pounces on Facebook's ad mistake
May 18, 2017
Networks and cable channels are selling a 'safer' medium to advertisers at the upfronts.
More reboots and spinoffs at the TV upfronts this year
by
Kai Ryssdal
and Adriene Hill
May 17, 2017
Despite low network television ratings, advertisers will spend big money this year.
Counting television viewers outside their homes
by
Adriene Hill
May 16, 2017
For live-event outlets like ESPN and news channels, this data is critical.
For public good, not for profit.
The "Fearless Girl" statue netted $7.4 million in free advertising
Apr 28, 2017
All those selfies paid off.
'The Real O'Neals' runs into reality
by
Adriene Hill
Mar 7, 2017
This ABC show is what you might expect for a network comedy. Or it was, until Donald Trump got elected.
Is that an #Ad? Or does she just really love her mattress?
by
Kai Ryssdal
and Robert Garrova
Feb 2, 2017
Katie Notopoulos investigates celebrity social media for improperly labeled ads.