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Advertising

SNL: Fewer ads, more 'sponsored content'

by Mitchell Hartman
Apr 25, 2016
NBC will reduce commercials in a bid to keep viewers from watching on new media platforms that let them skip the ads altogether.
NBC Universal
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So, Hamburger Helper dropped a mixtape

by Tony Wagner
Apr 1, 2016
This is not an April Fool's Day post.
Hamburger Helper mascot Lefty in the studio, from the brand's Twitter account.
via @Helper
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By The Numbers

The White House's room where it happens

by Tobin Low
Mar 14, 2016
Here are the numbers we're reading and watching for Monday.
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NBC tries an old trick to reduce ad glut

by Adriene Hill
Feb 29, 2016
The network will feature "bonus" content on a few shows Monday night — with a catch.
Comedian Sid Caesar sits and speaks with writers during rehearsal on the set of his live television sketch comedy series, "Your Show of Shows," 1950.
NBC Television/Getty Images
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Election 2016 Debates

Will Trump's debate absence hurt Fox?

by Sally Herships
Jan 27, 2016
The network has to deliver viewers for advertisers, even without the candidate
Donald Trump speaks during the Republican Presidential debate sponsored by Fox Business earlier this month. Trump has stated that he will not be participating in the upcoming debate hosted by Fox. 
TIMOTHY A. CLARY/AFP/Getty Images)
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Advertising shifts focus toward data

by Sally Herships
Dec 8, 2015
Ad companies are more interested in what you search on Google and Facebook.
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Why politicians still run so many TV ads

by Nancy Marshall-Genzer
Dec 8, 2015
TV is still king of political advertising. Here's why.
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The Wiz was a big night for NBC

by Tracey Samuelson
Dec 4, 2015
The audience was big, advertising was robust and social media went crazy.
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Google is making a bold move in advertising deals

by Kai Ryssdal and Molly Wood
Oct 1, 2015
It will only charge marketers for ads that are 100 percent viewable.
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Beer merger worries advertisers

by Sabri Ben-Achour
Sep 21, 2015
With fewer beer companies competing, they may spend less on sports sponsorships.
Bottles of Budweiser and Miller Lite beer are seen on September 16, 2015 in Miami, Florida. Some advertisers worry that with less competition, beer companies will be able to spend less on beer.
Joe Raedle/Getty Images
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