Stories Tagged as
Advertising
Advertisers can now tell if we're paying attention
by
Sam Harnett
Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Why you always see the same ad while binge-watching TV
Oct 7, 2014
If you watch TV online, you're likely to see the same ad over and over again.
Why companies really want you to use an app for that
by
Sam Harnett
Oct 2, 2014
Apps let companies mine far more of your personal data than websites.
Is Facebook's new ad tool a game changer?
Sep 29, 2014
Facebook's new advertising tool Atlas helps companies improve their targeting.
Pliny the Elder: A case study in scarcity marketing
by
Queena Kim
Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Justin Sullivan/Getty Images
Can advertisers pressure the NFL?
by
Stan Alcorn
Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.
Cable deals a blow, TV networks ad revenue stumbles
Sep 16, 2014
Are declining revenues just a blip, or are competitors catching up?
For public good, not for profit.
Four ways the web is helping TV advertising
by
Kai Ryssdal
Sep 16, 2014
Big data isn't killing TV ads, it's making them more targeted and less annoying
"Longmire" lost out because of its older viewers
by
Queena Kim
Sep 12, 2014
Advertisers aren't targeting the show's demo, but that could be short-sighted.
The tricky balance of marketing to the affluent
Sep 11, 2014
Spending is different for the wealthy, and that means getting them to spend is, too.