Stories Tagged as
Advertising
Coca-Cola cancels its 'You're on. Diet Coke.' campaign
May 7, 2014
New media once again upends traditional media.
Are billboards effective advertising?
by
Jeff Tyler
Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
What buying power buys African-Americans
by
Noel King
Feb 12, 2014
Not everyone agrees buying power translates into other uses
Screenshot/Subaru
No more Sunday ad supplements -- unless you subscribe
Jan 28, 2014
The Chicago Tribune decides to give unsubscribers' doorsteps a break.
Advertising on the Grammys 'second screen'
by
Molly Wood
Jan 24, 2014
Last year 28 million people watched the Grammys on TV. But more and more, some of the action and the ads will be happening on the so-called second screen.
FTC cracks down on weight-loss products
by
Kai Ryssdal
Jan 8, 2014
The Washington Post’s Lydia DePillis explains the deceptive advertising around weight-loss drugs.
Instagram promises ads will fit 'Instagram aesthetic' -- whatever that is
Oct 28, 2013
Instagram wants to put ads into our social media feeds, but it promises those ads will mirror the "Instagram aesthetic."
For public good, not for profit.
Ad visionary: Is America's 'brand' damaged?
Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Wait, I'm an Instagram focus group and I'm not getting paid?
Oct 25, 2013
Instagram has come up with an obvious way to generate revenue. It's going to start including advertising in users' photo feeds.
THOMAS COEX/AFP/GettyImages
Doesn't matter who wins the World Series, networks and advertisers score
Oct 23, 2013
The World Series starts and big sporting events like this still bring what advertisers want -- live viewers.