Advertising

Space is becoming a popular theme for advertisers.

Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.

Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?

In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.

The future of ad revenues at Facebook is looking somewhat brighter than most had expected.

Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.

Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.

Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.

Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.

For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.