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An open (Face)book

Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
A sign with the 'like' symbol stands in front of the Facebook headquarters in Menlo Park, Calif. Facebook filed for its first initial public offering, seeking to raise at least $5 billion.
Justin Sullivan/Getty Images

The force behind VW's Super Bowl ads

Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.

A look at 2012's Super Bowl ads

Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."

Justin Timberlake goes golfing with Callaway

Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.

What advertisers are learning about you online

Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.

For public good, not for profit.

AFL-CIO takes the 'union' out of the ads

Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.

How much should I spend? Well, show me a number first.

Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Number cues dictate how you buy.
iStockphoto

Mid-day Extra: How football games help travel agencies

Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.