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Advertising

TikTok has a problem with paid ads going undisclosed

by Amy Scott and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images
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What's up with celebrities and cryptocurrency?

by Kai Ryssdal and Andie Corban
Jun 10, 2022
"Celebrities are rich for reasons having nothing to do with their crypto investments," says Vox's Emily Stewart.
Actor Matt Damon told viewers that "fortune favors the brave" during a Super Bowl ad for Crypto.com.
Valery Hache/Getty Images
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What social media advertising tells us about inflation

by Kristin Schwab
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images
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Economic Pulse

How supply chain issues and inflation have started to reshape advertising

by David Brancaccio and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
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Are Super Bowl ads still worth the cost?

by Janet Nguyen
Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
The Los Angeles Rams and Cincinnati Bengals will compete in Sunday's Super Bowl, and advertisers will compete for viewers' attention.
Rob Carr/Getty Images
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French car commercials will soon urge buyers to reconsider driving

by Amanda Peacher
Jan 14, 2022
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
In France, car commercials will need language that encourages consumers not to drive.
Tanya Rozhnovskaya via Getty Images
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Companies ease up on the holiday ads

by Caroline Champlin
Nov 15, 2021
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
A pedestrian walks past a store advertising a Black Friday sale in New York.
Jeenah Moon/Getty Images
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Coca-Cola nearly doubled its advertising this year

by Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images
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What an Olympics without live crowds means for advertisers

by Kristin Schwab
Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."
Mladen Antonov/AFP via Getty Images
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I've Always Wondered ...

Can highway billboard signs change driver behavior?

by Janet Nguyen
May 27, 2021
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
A view of a highway billboard sign in Ohio aimed at improving driver behavior.
Courtesy of Matt Bruning/Ohio Department of Transportation
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