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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images

Is your phone listening to your conversations?

May 17, 2019
Companies don't need to eavesdrop to target ads — we give them plenty of information.
Social media can be a tool for human connection, but some experts say some follower-type platforms can instead exacerbate loneliness.
Manan Vatsyayana/AFP/Getty Images

Instagram gets commercial

May 1, 2019
Users will soon be able to make purchases without leaving the app.
Carl Court/Getty Images

The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

How femtech uses data to help women and advertisers

Mar 20, 2019
In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is more personal and private than our health. Yet personal health devices and apps are a growing industry, a subset of which is targeted […]
The FDA is working with companies like Fitbit to streamline the approval process for health and medical software.
DAVID MCNEW/AFP/Getty Images

Facebook settles 5 advertising discrimination lawsuits

Mar 20, 2019
It’s no secret that nearly all of Facebook’s revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against minorities, women and other protected groups? In some cases, civil rights groups say, Facebook made it possible for housing, job and credit advertisements to post to the feeds of white […]
Paper circles with the Facebook logo are displayed during the F8 Facebook Developers conference on April 30, 2019 in San Jose, California. Facebook CEO Mark Zuckerberg delivered the opening keynote to the FB Developer conference that runs through May 1.
Justin Sullivan/Getty Images

"Grey's Anatomy" pulls off a medical miracle

Feb 28, 2019
The prime time show is now the longest-running medical drama on U.S. TV.
Grey's Anatomy creator Shonda Rhimes and actress Ellen Pompeo attend an event in West Hollywood, California on September 26, 2015.
Mark Davis/Getty Images

For public good, not for profit.

Advertisers love the Oscars, whether you watch or not

Feb 22, 2019
The Academy Awards take place this Sunday and, for the first time since 1989, the show will have no host. Viewership in 2018 fell 19 percent from the year before. In creative attempts to hold on to viewer interest, the Academy of Motion Picture Arts and Sciences has floated and withdrawn proposals for new awards, […]

Targeted ads aren't just online, they're on TV

Feb 19, 2019
How targeted ads have migrated to your television
William West/AFP/Getty Images
Loic Venance/AFP/Getty Images