Stories Tagged as
Advertising
Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
Is your phone listening to your conversations?
by
Jack Stewart
May 17, 2019
Companies don't need to eavesdrop to target ads — we give them plenty of information.
Instagram gets commercial
May 1, 2019
Users will soon be able to make purchases without leaving the app.
The final season of "Game of Thrones" is a cash cow for marketers
by
Andy Uhler
Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
How femtech uses data to help women and advertisers
Mar 20, 2019
In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is more personal and private than our health. Yet personal health devices and apps are a growing industry, a subset of which is targeted […]
Facebook settles 5 advertising discrimination lawsuits
by
Jack Stewart
Mar 20, 2019
It’s no secret that nearly all of Facebook’s revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against minorities, women and other protected groups? In some cases, civil rights groups say, Facebook made it possible for housing, job and credit advertisements to post to the feeds of white […]
"Grey's Anatomy" pulls off a medical miracle
Feb 28, 2019
The prime time show is now the longest-running medical drama on U.S. TV.
For public good, not for profit.
Advertisers love the Oscars, whether you watch or not
by
Ben Bradford
Feb 22, 2019
The Academy Awards take place this Sunday and, for the first time since 1989, the show will have no host. Viewership in 2018 fell 19 percent from the year before. In creative attempts to hold on to viewer interest, the Academy of Motion Picture Arts and Sciences has floated and withdrawn proposals for new awards, […]
Targeted ads aren't just online, they're on TV
by
Molly Wood
Feb 19, 2019
How targeted ads have migrated to your television
Facebook seems to be doing everything wrong, but it's working for them...
by
Molly Wood
Feb 1, 2019
Do people just not care about privacy after all?