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Stories Tagged as

Advertising

How do you advertise a Super Bowl party without saying “Super Bowl?”

by Rickey Bevington
Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty
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AT& T to resume advertising on YouTube

by Erika Beras
Jan 21, 2019
AT&T has announced it’s putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it’s satisfied that the Google-owned platform has improved screening of video content. So what’s […]
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A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership

by Ben Bradford
Oct 19, 2018
The measurement error may have impacted more than just advertisers.
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A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership

by Ben Bradford
Oct 19, 2018
The measurement error may have impacted more than just advertisers.
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AT&T aims to bring more targeted ads to your TV screen

by Molly Wood
Sep 28, 2018
"It's absolutely about competing with Google and Facebook," an Ad Age reporter says.
SAUL LOEB/AFP/Getty Images
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Will scandal slow CBS juggernaut?

by Andy Uhler
Aug 3, 2018
CBS reported stellar earnings on Thursday, and CEO Leslie Moonves spoke about a bright future for the network even as he grapples with allegations of sexual misconduct. Similar charges have been leveled at the executive producer of one of the network’s most popular shows, “60 Minutes.” But will the scandals cause advertisers to flee the […]
Leslie 'Les' Moonves, president and chief executive officer of CBS Corporation, attends the annual Allen & Company Sun Valley Conference, July 11, 2018 in Sun Valley, Idaho.
Drew Angerer/Getty Images
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Why advertising is no longer the holy grail of tech revenue

by Molly Wood and Stephanie Hughes
Aug 3, 2018
This tech earnings season, services, gadgets, and the cloud won. Advertising ... took a hit.
A picture taken on November 20, 2017 shows logos of Google displayed on computers' screens. 
LOIC VENANCE/AFP/Getty Images
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Kids and Tech: Tradeoffs

How tech steals our time — and how to get it back

by Molly Wood
Jul 26, 2018
A former Googler weighs in on how much time we should spend with technology and how we should make those choices.
A Chinese couple tests the new iPhone 7 during the opening sale launch at an Apple store in Shanghai on September 16, 2016. 
JOHANNES EISELE/AFP/Getty Images
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We have the Supreme Court nominee, now we get the ads

by Reema Khrais
Jul 10, 2018
The media battle over Brett Kavanaugh’s nomination has only just begun.
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Amsterdam moves to curb disruptive tourism

by John Laurenson
May 28, 2018
While the city of Amsterdam only has a population of around 850,000 people, it gets around 18 million visitors each year. That has consequences for the quality of life of the people who live there. To curb the worst effects for local people the city authorities are adopting some new measures, like limiting the number of days […]
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