Advertising

Facebook data on tens of millions of Americans ended up with a third party analytics firm, Cambridge Analytica. Lawmakers and privacy advocates have urged substantial changes to make sure no such breach occurs again. One alternative model would be having users pay for the use of social media sites so that the sites are not […]

Netflix is said to be making an offer on an outdoor advertising company with signs in all the right places, if you are a Hollywood insider. Click the audio player above to hear the full story. 

Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story. 

Pepperoni has been the main character for pizza commercial for decades. Why? Danielle Sepulveres, a freelance writer, explained in an interview with Marketplace host Kai Ryssdal “Pepperoni does look great on camera, and it does look good on commercials even if you don’t want pepperoni,” Sepulveres said. You can read Sepulvere’s article here. Click the […]

Unilever’s head of marketing, Keith Weed, told an advertising conference in California that digital platforms had become “swamps” of fake news, racism and sexism. What will this mean for advertising on social media? Click the audio player above to hear the full story. 

The tax bill is passed; it just needs to be signed by the president. However, the ads, public relations stunts and campaigns in support of and against the tax bill are not over. Not even remotely. Expect to hear a lot more about taxes in the next year. Click the audio player above to hear […]