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Apple's latest foray into fintech offers high interest, but is it too interested in users’ lives?

The tech giant makes it easy to open an account on an iPhone. Sara Morrison of Vox isn’t entirely comfortable with its expanding reach.
Apple CEO Tim Cook. Its new savings account quickly drew nearly $1 billion in deposits.
Justin Sullivan/Getty Images

Apple's savings account upends traditional banking — or does it?

May 4, 2023
The accounts certainly look traditional, except they also come from a non-banking global brand.
An Apple logo is displayed at store in Shanghai on May 10, 2019.
Hector Retamal/AFP via Getty Images

For small online retailers, digital advertising has become more expensive

Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses trying to advertise digitally.
Josh Edelson/AFP via Getty Images

Can the EU break Google and Apple's app store dominance?

Dec 20, 2022
The European Union's Digital Markets Act could have implications beyond Europe's borders — even in the U.S., where similar bills didn't make it through Congress.
Chris Delmas/AFP via Getty Images

Elon Musk joins a long line of Apple App Store critics

Nov 29, 2022
Large companies like Meta and Spotify have said Apple demands too big a share of revenue for selling in the App Store.
The App Store generates more than double the amount of money Google Play makes, in part because Americans favor iPhones over Android.
Kirill Kudryavtsev/AFP via Getty Images

Rising interest rates pack a punch for tech companies

Oct 24, 2022
Microsoft, Apple and Meta are reporting earnings this week. But rising interest rates are luring investors away from tech stocks.
For tech companies like Apple that promise longer-term gains to investors rather than short-term results, higher interest rates can pose a challenge.
Spencer Platt/Getty Images

Labor movement adds union members store by store

Aug 26, 2022
A Chipotle in Michigan and an REI in California are the latest to continue a trend defined by Starbucks.
A rally supporting a Starbucks union in Seattle in April. Experts say the close relationships in small workplaces can facilitate union organizing.
Jason Redmond/AFP via Getty Images

For public good, not for profit.

Apple is the latest tech firm to cut staff. What do the layoffs tell us about the economy?

Aug 17, 2022
In some cases, it’s about responding to competition. In others, it’s a way of bracing for a possible economic downturn.
Apple recently laid off roughly 100 workers in its recruiting division, according to Bloomberg. It joins other tech companies that have decided to slow hiring.
Justin Sullivan/Getty Images

Apple would like to be the OS of your next car

Jul 25, 2022
Apple has big plans for CarPlay.
"Everybody’s looking to monetize these digital dashboards," says journalist Thomas Hundal.
Banepx via Getty Images

Union petitions were up 56% in last 9 months, federal labor agency says

Jul 15, 2022
Young, college-educated workers at individual retail establishments like Starbucks stores are driving many organizing efforts.
More than 16% of the union election petitions submitted to the government came from Starbucks.
Jason Redmond/AFP via Getty Images