April Fools' Day Archives - Marketplace

Gmail was launched 20 April Fools' Days ago. The joke's been on its rivals.

by Matt Levin

Apr 1, 2024

For better or worse, the email service has become a personal archive for many millions of users.

Google Workspace, which includes Gmail, has 3 billion users.

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Should brands bother with April Fools' Day gags?

by Victoria Craig

Apr 1, 2021

With high anxiety over the pandemic and rising levels of distrust with the media, is it worth it for companies to pull pranks?

Context for the jokes matters, says International Marketing Partners CEO Allyson Stewart-Allen.

lakshmiprasad S via Getty Images

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