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Assault

Can the Weinstein Company rebrand itself?

by Amy Scott
Oct 10, 2017
Rebranding can be especially challenging when the man himself is, in many ways, the brand.
Film producer Harvey Weinstein was fired as CEO and co-chairman of the Weinstein Company after allegations of sexual misconduct were reported by the New York Times. Above, Weinstein speaks at the Zurich Film Festival on September 2016 in Zurich, Switzerland.
Alexander Koerner/Getty Images
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