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The sportswear industry is booming, but Nike is having a hard time riding the wave

Jun 27, 2024
Newer brands are eroding the brand's cool value.
Newer, trendy brands like Hoka, Lululemon and On Running are trying to chip away at Nike's market share of the sneaker business.
Justin Sullivan/Getty Images
Athleisure brand Lululemon Athletica will join the S&P 500, replacing video game company Activision Blizzard.
Justin Sullivan/Getty Images

Women's soccer World Cup is becoming a global sensation—and a fashion one too

Jun 24, 2019
Soccer jerseys are a hot fashion item nowadays.
United States' forward Tobin Heath (C) reacts with teammates after scoring a goal during the France 2019 Women's World Cup Group F football match between Sweden and USA, on June 20, 2019, at the Oceane Stadium in Le Havre, northwestern France.
DAMIEN MEYER/AFP/Getty Images

For the bra industry, a new fit

Apr 12, 2019
A look at the companies disrupting the $7.2 billion bra business.
Online startups entering the $7.2 billion bra business are responding to a demand for bras in more sizes and shades. Above, an ad for ThirdLove.
Courtesy of ThirdLove

The Limited offers another sign that some retail stores are out of fashion

Jan 9, 2017
The Limited has reached the end of the  brick and mortar road. The once popular women’s clothing chain and familiar mall tenant is on its way out. While it will be maintaining its online presence, for now, the company confirmed that it’s closing all of its stores across the country. And other big retailers, Aeropostale, Macys […]

Please wear your North Face to brunch

Oct 14, 2016
The outfitter wants to be a part of your everyday life, says Todd Spaletto, global brand president.
Mountaineering gear on display at the North Face headquarters in Alameda, California.
Catherine Girardeau/Marketplace