Be All You Can Be Archives - Marketplace

Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

U.S. Army brings back "Be All You Can Be" amid lagging recruitment

by Kai Ryssdal and Sean McHenry

Apr 12, 2023

Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."

Army trainees at a South Carolina base. The service is dealing with a "knowledge and relatability" challenge, Maj. Gen. Alex Fink says. The relatively small veteran population is part of that.

Scott Olson/Getty Images

LISTEN

EMBED