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TikTok color analysis trend presents a vibrant business opportunity

Guessing at someone’s color season has become a popular internet parlor game. It’s also a growing business for people looking to boost their professional image and the entrepreneurs ready to help them do that.
From left to right, Debbie O'Keefe, color consultant Ashley Dworak and Lauren Kreuzberg at the House of Colour studio in Papillion, Nebraska, in late May.
Dylan Miettinen/Marketplace

Is there a market for Meghan Markle’s new lifestyle brand? 

Mar 21, 2024
The Duchess of Sussex is launching American Riviera Orchard, which will reportedly sell home goods and gourmet food.
The Duchess of Sussex at the South by Southwest Conference this month. Celebs are "trying to diversify their portfolio," one expert said
Suzanne Cordeiro/AFP via Getty Images

Do legacy brands still have the upper hand in the beauty industry?

Feb 6, 2024
Cosmetics and fragrance are an evolving business — influenced heavily by the ethos of Gen Z.
Legacy cosmetics brands have always had to keep redefining themselves to stay relevant for consumers, noted the Kearney Consumer Institute's Katie Thomas.
Stephanie Keith/Getty Images

With an eye on social media, Coty takes a majority stake in Kylie Cosmetics

Nov 18, 2019
The deal highlights the rising importance of influencers to the beauty business.
Kylie Cosmetics on display at Ulta beauty on November 18, 2019 in New York City. Kylie Cosmetics has sold a controlling stake to Coty Inc for a reported $600 Million.
David Dee Delgado/Getty Images

Why is Rihanna's makeup line selling like wild?

Sep 22, 2017
Fenty Beauty boasts 40 shades of foundation. Fans say it gives women of color something they can't find elsewhere.
Bamike Ogunrinu, left, sits as New York City-based makeup artist Etzel Ecleston does her makeup with Fenty Beauty products. The brand, launched this month by popstar Rihanna, has been selling out online and in stores.
Peter Balonon-Rosen/Marketplace

How tech is finding its way into your beauty bag

Mar 16, 2017
Turns out algorithms are just at good at assessing your pores as analyzing data.
More than 300 companies displayed their products at the Beauty Tech Summit at the Consumer Electronics Show in Las Vegas. Products showcased include a hairbrush with a built-in microphone.
Gustavo Caballero/Getty Images

For public good, not for profit.

You're probably putting on deodorant the wrong way

Aug 9, 2016
Hotter temperatures means more deodorant sales, but are you even using it right?
Miley Cyrus applies AXE deodorant backstage at Z100's Jingle Ball 2013.
Brad Barket/Getty Images for Clear Channel

How Ulta Beauty keeps people shopping at its brick and mortar stores

Jul 6, 2016
For beauty enthusiasts, Ulta is a "destination."
At Ulta you can find anything and everything. From $2 lip liners to $200 blow dryers.
Mike Mozart/Flickr

From a beauty blog to a booming business

Mar 16, 2016
Emily Weiss, CEO and founder of Glossier, talks lip balm and investors.
Emily Weiss says Glossier is for any girl who is "always searching for the best."
Glossier