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BeReal

Can brands make it on BeReal?

by Kai Ryssdal and Andie Corban
Sep 29, 2022
The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.
Chipotle, which Chris Stokel-Walker says is "known for being at the forefront of lots of social media movements," is experimenting on BeReal.
Brandon Bell/Getty Images
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