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Consumers are "humanizing" their pets and paying the premium prices

by Peggy Lowe

Nov 6, 2018

Americans spent nearly $70 billion on their pets last year — roughly half on food alone.

Purina offers canned dog food at different price points. Alpo costs 85 cents a can at a Kansas City grocery store, while the company’s premium product, Beyond, is $1.85.

Peggy Lowe/KCUR

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