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Stories Tagged as

Billboards

French cities are banning billboards

by John Laurenson
Mar 6, 2023
A number of French cities are going to war against street advertising which they say is ugly, anti-ecological and anti-social. 
Woman walks past advertising in the Paris subway. The French capital has cut 30% of its publicity billboards with more cuts planned for the future.
John Laurenson
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Can highway billboard signs change driver behavior?

by Janet Nguyen
May 27, 2021
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
A view of a highway billboard sign in Ohio aimed at improving driver behavior.
Courtesy of Matt Bruning/Ohio Department of Transportation
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Netflix eyes a billboard company

by Kimberly Adams
Apr 6, 2018
Netflix is said to be making an offer on an outdoor advertising company with signs in all the right places, if you are a Hollywood insider. Click the audio player above to hear the full story. 
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Billboards surprise motorists with art instead of ads

by Kristofor Husted
Feb 16, 2015
Artists hope the signs spur conversations about social and political issues.
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Are billboards effective advertising?

by Jeff Tyler
Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
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