Stories Tagged as
Branding
The power of sound and selling
by
Eliza Mills
Oct 6, 2016
Sonic branding is like a billboard for your ears.
JAY LAPRETE/AFP/Getty Images
To curb smoking, France adopts 'neutral' packaging
by
Emma Jacobs
May 20, 2016
Colorful brand logos are now banned — French cigarette packs must be beige.
Emma Jacobs
As AT&T issues results, strategy is key to future
by
Molly Wood
Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.
Businesses tap podcasts to hone their brands
Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Could 'North' become the new Silicon Valley?
Mar 2, 2015
Business leaders say the region's cold weather creates a climate for innovation.
Why the College Football Playoff has a generic name
Jan 12, 2015
Branding experts suggests ways — and reasons — to jazz it up.
For public good, not for profit.
Branding marijuana for a changing market
by
Eliza Mills
Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
This is a generic brand video
Sep 29, 2014
A commentary on innovation, honesty and other words brands really like in videos.
Would a Marketplace by any other name smell as sweet?
by
Kai Ryssdal
Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.