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Brands

Can General Mills invest enough in itself to compete?

by Mark Garrison
Dec 21, 2016
Years of cost-cutting have limited spending on new products and advertising, its CEO says
Boxes of Cheerios ceral, made by General Mills. 
Justin Sullivan/Getty Images
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Brands would like you to know they are also into "Pokemon Go"

by Tony Wagner
Jul 13, 2016
We've rounded up some of the best and worst examples of social media branding attempts.
Drew Angerer/Getty Images, Illustration by Tony Wagner
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Ralph Lauren wants its brand back

by Gigi Douban
Jun 7, 2016
A luxury retailer solds its clothes and accessories in too many discount department stores
Models walk the runway wearing Ralph Lauren Fall 2016 during New York Fashion Week.
JP Yim/Getty Images
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The merch tells the mood

by Sally Herships
Jun 1, 2015
Constrained or confident? Campaign T-shirts and onsies can say a lot about that.
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Procter & Gamble shaves off a few brands

by Sally Herships
Aug 1, 2014
Procter & Gamble says it's getting rid of as many as 100 more brands.
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EnergyStar keeps consumer trust, despite bumps

by Dan Weissmann
Jul 21, 2014
If Whirlpool pulls out, it's leaving behind a trusted brand.
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Target asks shoppers to please leave guns at home

by Noel King
Jul 2, 2014
Companies are increasingly taking stands on a host of hot-potato issues.
Members of the group Open Carry Texas shop at Target with their rifles in tow.
Open Carry Texas/ Facebook
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By The Numbers

The brands that say U.S.A. (but aren't based here)

by Jolie Myers
Jul 2, 2013
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.
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For some businesses, words can't express what they do

by Doug Tribou
Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
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News In Brief

A list of the world's best brands

by Daryl Paranada
Sep 16, 2010
Coca-Cola is still the world's best global brand, according to a survey by consulting firm Interbrand....
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