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For the bra industry, a new fit

Apr 12, 2019
A look at the companies disrupting the $7.2 billion bra business.
Online startups entering the $7.2 billion bra business are responding to a demand for bras in more sizes and shades. Above, an ad for ThirdLove.
Courtesy of ThirdLove

Homeless donation program focuses on essentials for women

Mar 20, 2017
'Support the Girls' encourages donations of products women need, like feminine hygiene supplies and bras.
Grace Whitley, Support the Girls coordinator for the Dallas area, unloads donations of bras and hygiene products at the Center of Hope homeless shelter for women and children.
Courtney Collins

Choosing a bra: Personal fitter vs. online algorithm

Oct 19, 2012
Women spend a lot of money on bras, but is it better to find the best bra through a personal shopper or a website's algorithm?