budget retailers Archives - Marketplace

At Dollar General, sales of "consumable" goods are up. But profits are down.

by Stephanie Hughes

Aug 29, 2024

The retailer can only raise prices so much — households that earn less than $35,000 a year account for 60% of its sales.

Even when wholesale prices for its goods rise, Dollar General can only charge its customers so much.

Scott Olson/Getty Images

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