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Corner Office

For Build-A-Bear CEO, business isn't just about the toys, it's about the experience

by Kai Ryssdal and Bridget Bodnar

Nov 29, 2017

Sharon Price John weighs in on what it takes to survive as a teddy bear maker in an increasingly digital age.

Build-A-Bear Workshop provides a tactile experience that can't be replaced by iPads and cellphones, says CEO Sharon Price John.

Gustavo Caballero/Getty Images for Build-A-Bear

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