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Breakfast: The most important meal for food companies

Jun 26, 2013
General Mills posts strong profits, but the battle for breakfast is heating up.
General Mills posts strong profits, but the battle for breakfast is heating up.
John Moore/Getty Images

Wheat up, Wheaties down

Dec 20, 2011
Food giant General Mills today announced lower than expected profits, blaming costs of volatile commodities.

General Mills cereals hitting a 'sweetness threshold'

Oct 12, 2011
Lucky Charms may be "magically delicious," but that flavor that kids (and adults) crave is thanks to a carefully chosen ratio of sugar in every b...