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Stories Tagged as

Coke

Coca-Cola nearly doubled its advertising this year

by Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images
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Diet soda sales fizzle as health-conscious consumers turn to other drinks

by Aaron Schrank
Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
George Frey/Getty Images
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Pepsi looking for sweeter returns, but cutting sugar

by Adam Allington
Oct 17, 2016
Pepsi plans to cut calories in two-thirds of its drinks to target obesity.
Justin Sullivan/Getty Images
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Carpool Karaoke takes McDonalds for a ride

by Ashley Milne-Tyte
Jun 22, 2016
CBS Late Late Show host James Corden and musician Selena Gomez go for some Carpool Karaoke and pick up McDonalds product placement along the way.
Selena Gomez and James Corden at a McDonald's drive thru during the Carpool Karaoke segment. 
Late Late Show/CBS
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Final Note

Coke admits Vitaminwater isn't that healthy

by Molly Wood
Apr 8, 2016
Is anyone surprised?
Vitaminwater labels are known for listing positive health benefits, not anymore. 
Scott Olson/Getty Images
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Pay for your gas and have a Coke, please!

by Andy Uhler
Feb 9, 2016
Coca-Cola and Pepsi hope low gas prices will translate into higher sales at station convenience stores.
Coca-Cola and Pepsi hope low gas prices will translate into higher sales at station convenience stores.
Justin Sullivan/Getty Images
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Coke bundles all of its products into one campaign.

by Mark Garrison
Jan 20, 2016
Coke is shifting its ad strategy.
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For public good, not for profit.

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Classic "contour" Coke bottle turns 100

by Mitchell Hartman
Nov 16, 2015
The 1915 design is considered iconic. It has inspired pop art and a global sales juggernaut.
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Final Note

Warren Buffett serenades shareholders

by Kai Ryssdal
Apr 29, 2015
Warren Buffett sang to Coca-Cola shareholders at company meeting
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Coke and Pepsi face headwinds

by Nova Safo
Apr 23, 2015
Coke reports improved earnings, despite long-term soda sale fall-offs.
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