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Consumer fatigue

Prices are still rising, and consumers seem tired

by Sabri Ben-Achour
May 10, 2023
Prices rose 4.9% year over year in April and 0.4% during that month. Consumer fatigue is showing in higher credit card balances and lower savings.
Consumers are going to low-price stores more and buying less per visit. They're opting more frequently for generics over name brands, per Jefferies analyst Corey Tarlowe.
Justin Sullivan/Getty Images
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