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Stories Tagged as

Cult brand

How companies like Wegmans, Southwest and Harley-Davidson get cult-like followings

by Marielle Segarra
May 29, 2019
What is it that turns customers into die-hard fans?
Senior PGA champion Paul Broadhurst pushes a shopping cart carrying his trophy outside of a Wegmans grocery store during a media tour on March 26, 2019 in Rochester, New York.
Brett Carlsen/Getty Images
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