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Drugstore makeup

Big drugstore beauty brands grapple with competition and savvy consumers

by Meghan McCarty Carino
Jul 1, 2019
New niche brands from Korean beauty to vegan organic lines are growing faster than mainstays like CoverGirl.
Legacy brands like Revlon and CoverGirl have been losing market share to luxury and specialty products.
Lea Aharonovitch via Flickr
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