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Can "Dune"-themed cocktails and sweeping deserts bring audiences into theaters?

Mar 1, 2024
"Dune: Part Two" opens on Friday, and domestic box office revenue is down 18% compared to last year.
Timothée Chalamet and  Zendaya at the "Dune: Part Two" premiere in London on Feb. 15.
Gareth Cattermole/Getty Images