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Stories Tagged as

Dupes

The market for dupes is booming

by Izzy Greenfield
Nov 2, 2023
Lululemon embraced the trend of dupes by offering consumers the chance to swap a pair of dupe leggings for the real deal.
Lululemon embraced the trend of dupes by offering consumers the chance to swap a pair of dupe leggings for the real deal.
Justin Sullivan/Getty Images
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The search for the perfect "dupe" might be more valuable than the dupe itself

by Kai Ryssdal and Sean McHenry
Jun 7, 2023
"It's gotten to the point where the logic of dupes has been sort of flipped on its head," said Sangeeta Singh-Kurtz. "And people are spending more time and in some cases, more money dupe-hunting than they would if they just bought the original."
Above, counterfeit Prada bags. "[Dupes] also include counterfeits and knockoffs," said Sangeeta Singh-Kurtz. "It's sort of a Gen Z-destigmatized rebranding of fakes, but fake goods definitely fall under the dupe umbrella."
Phillipe Lopez/AFP via Getty Images
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