EVs

Even though prices have come down and the federal government is helping with rebates, the average price is still above $50,000.

For the first time, the electric vehicle maker's market share is under 50%.

The goal: Make buying an electric vehicle more attractive and simpler.

The EU has opened a formal investigation and could impose penalties to "level the playing field," while China decries that step as "naked protectionism." European automakers are hoping to avoid the fate of Europe’s solar industry a decade ago, when it was mostly wiped out by low cost Chinese competitors.

So far, the UAW is holding a limited strike at three plants across three states.

With electric vehicles becoming more common, some states, like Texas, are levying flat fees to make up the shortfall.

GM announced in April they would end production on the affordable electric vehicle, but the company changed course this week, citing strong sales and customer loyalty.

As companies announce price cuts on their electric vehicles, they hope to encourage more customers to shell out.

The industry may need to cut costs to bring down stickier prices.

If the carmaker is successful, it could revolutionize the electric vehicle industry and Toyota's place in it.