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Fairway

High-end versus low-end: How do you succeed in the grocery business?

by Stacey Vanek Smith
Apr 17, 2013
Britain’s Tesco aimed for the low-end U.S. grocery market and crashed. New York’s Fairway chain went public, aiming at the higher end. Is there no middle ground?
People carry shopping bags through the carpark of a Tesco Extra supermarket in Birkenhead, north-west England.
PAUL ELLIS/AFP/Getty Images
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