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The creative force behind a viral corporate TikTok account

by Reema Khrais and Maria Hollenhorst
Jan 17, 2022
Duolingo’s social media coordinator on their big green owl, the “Wendy’s effect” and changing the voice of brands online.
Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Photo Illustration by Drew Angerer/Getty Images
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Elaine Thompson-Herah's temporary Instagram suspension could cost her followers

by Amanda Peacher
Aug 5, 2021
Olympians, including Thompson-Herah, are sidestepping the rules by sharing behind-the-scenes content and more personal videos.
Gold medalist Elaine Thompson-Herah was temporarily suspended from Instagram for violating the IOC's exclusive broadcast rights.
Ina Fassbender/AFP via Getty Images
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How to be a social media star for a living

by Molly Wood and Stephanie Hughes
Jul 18, 2018
"As influencers, we are walking ad space," Troy Solomon says.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)
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Inside social media's black market

by Kai Ryssdal and Sean McHenry
Jan 30, 2018
New York Times reporter Nick Confessore tells how many celebrities have bought their followers from a company called Devumi.
LOIC VENANCE/AFP/Getty Images
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What's the value of a fake social media follower?

by Adriene Hill
Dec 11, 2014
Instagram plans to delete fake accounts, who'll miss them?
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