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Affordability was top of mind for young voters this election

Nov 8, 2024
Gen Z's lived experience through the pandemic and a period of high inflation meant that the economy was a top issue.
This election, economic concerns were on the minds of Gen Z voters, who have 86% less purchasing power than baby boomers did at their age.
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Gen Z is burdened by rent. That doesn't bode well for its future wealth

Oct 23, 2024
A majority of 18-to-25-year-olds spend more than 30% of their pre-tax income on rent.
Two consecutive rent-burdened generations can't keep up with the housing market.
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This economy will leave a mark on Gen Z

Sep 18, 2024
Many in the youthful cohort grew up during a recession and started their financial lives amid a pandemic. They've taken on a scarcity mindset.
Many Gen Zers began their financial lives during the disruptions that came with the pandemic.
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Why are Gen Xers worried about retirement?

Jul 10, 2024
According to a new survey from BlackRock, only 60% of Gen Xers say they are on track to have enough retirement savings. And time is running out -- the oldest of them are reaching retirement age.
Unlike younger generations, Gen Xers are struggling to save money for retirement.
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Online retailers lean into secondhand shopping surge

Jun 17, 2024
As consumers become more thoughtful about spending, many are turning to used goods when they need to shop.
"eBay was the OG of all of this," said retail analyst Sucharita Kodali at Forrester. "They're trying to introduce themselves to this new generation."
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For young voters, housing is a top issue in this election

Jun 14, 2024
High home prices and high mortgage rates can make homeownership feel impossible for Gen Zers. But what can the president do about it? 
Many Gen Zers worry about the challenges of becoming a homeowner, especially affordability. But state and local officials might have more sway over the housing market than the president.
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Some younger workers aren't using their PTO, but they are "quiet vacationing," poll finds

May 24, 2024
The Harris Poll found 37% of millennial workers and 24% of Gen Z had taken time off without telling their boss. Here's why.
The Harris Poll found 37% of millennial workers and 24% of Gen Z had taken time off without telling their boss.
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Gen Z is taking on more credit card debt

May 9, 2024
The credit bureau TransUnion is out with a report showing that borrowers aged 22 to 24 are carrying an average of $2,834 in credit card debt — about a quarter more than millennials in the same age range a decade ago.
Adjusted for inflation, members of Gen Z ages 22 to 24 are carrying roughly a quarter more debt than millennials in the same age range a decade ago.
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Recent college grads see rise in unemployment

Apr 23, 2024
Unemployment jumped from 8.6% to 12.3% among 20-somethings with bachelor's degrees year over year, the BLS reported.
"This is the first sign of [the job market] not being as strong as I thought it was," said Patricia Anderson with Dartmouth.
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