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Food giant General Mills tries out some new tactics

Dec 29, 2015
The Big Food company tries on small-size tactics in developing new products.

General Mills gets buzz with HefeWheaties beer

Sep 18, 2015
General Mills has partnered with a small brewery to offer a beer called HefeWheaties.

Dollar stores are a target for food companies

Sep 8, 2015
Growth is in drug and dollar store outlets, while grocery sales are sluggish.

General Mills says, you can like us and sue us

Apr 25, 2014
If you download a coupon for Yoplait or for any of General Mills food products, you can still sue the company.

Cheerios goes no-GMO

Jan 3, 2014
Soon, you will be able to buy a box of Cheerios that is GMO-free. General Mills says it will use corn and sugar that have not been genetically modified.

Breakfast: The most important meal for food companies

Jun 26, 2013
General Mills posts strong profits, but the battle for breakfast is heating up.
General Mills posts strong profits, but the battle for breakfast is heating up.
John Moore/Getty Images

General Mills cereals hitting a 'sweetness threshold'

Oct 12, 2011
Lucky Charms may be "magically delicious," but that flavor that kids (and adults) crave is thanks to a carefully chosen ratio of sugar in every b...

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