Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

More consumers are planning to use generative AI for holiday shopping

Nov 13, 2024
Amazon and Walmart are both touting AI chatbots as a convenient way to shop this holiday season. But will it really change the way we buy?
It's the first holiday season for Rufus, Amazon's AI shopping assistant, which launched in February.
Nathan Stirk/Getty Images

AI is teaching humans to human at work

Sep 30, 2024
As the role of soft skills shifts amid evolving technology, that tech — especially generative AI — can be a tool to both train and assess soft skills.
“[Chatbots] have infinite patience, and they have also been hammered with training to be polite and agreeable,” said sociologist Jason Jeffrey Jones.
Laurence Dutton/Getty Images

Ad spending is climbing, thanks to tireless consumers — and artificial intelligence

Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Artificial intelligence could inform more than 94% of ad spending before the end of the decade, a GroupM report says.
Craig T Fruchtman/Getty Images

The secret to using AI at work? "More chat and less bot."

Kian Gohar, AI researcher and CEO of Geolab, discusses his latest research on the impact of generative AI on teams in the workplace.
Sebastien Bozon/AFP via Getty Images

Need to get a grip on AI? There are classes for that.

Mar 14, 2024
"In 2023, someone enrolled on Coursera in [generative] AI content every minute," the company's chief content officer says.
Jules White, an AI instructor with Coursera, says most of his courses are designed to get users excited about how to amplify their own creativity with AI, not just how to automate tedious tasks.
Josep Lago/AFP via Getty Images

Will chipmaker Nvidia's earnings report be blockbuster? Or super-blockbuster?

Feb 21, 2024
Nvidia reports its Q4 financial results after markets close on Wednesday. The chipmaker has forecast major revenue gains thanks to generative AI.
Nvidia forecast it would hit $59 billion in revenue for 2023 — double what it brought in in 2022.
Justin Sullivan/Getty Images

Why fake robocalls are sounding more and more real — and what's being done about it

How can consumers protect themselves from malicious AI? We'll dig in.
During New Hampshire's primary, some voters received phone calls that imitated President Joe Biden's voice and discouraged people from heading to the polls.
Brendan Smialowski/AFP via Getty Images

For public good, not for profit.

The "poison pill" that protects artists' work from AI scraping

Feb 5, 2024
"Everything is at stake," says Ben Zhao of the University of Chicago, who leads the development of two tools that support human creativity.
The goal of Nightshade "is to raise the price for unauthorized training on scraped data," says Ben Zhao at the University of Chicago.
Courtesy the Glaze Project

Generative AI is increasingly being used to commit identity fraud

Jan 24, 2024
During the COVID pandemic, lots of identity verification moved online — making it easier for people to commit fraud with the help of generative AI.
Artificial intelligence is increasingly being used to commit identity fraud.
Leon Neal/Getty Images