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Kobe Bryant

After Kobe Bryant's death, advertisers take stock of their Super Bowl campaigns

by David Brancaccio and Erika Soderstrom
Jan 30, 2020
Brands are gearing up for their Super Bowl advertising campaigns, but in the wake of Kobe Bryant’s death, some are changing their approach.
A moment of silence in memory of NBA great Kobe Bryant takes place during Super Bowl Opening Night presented by BOLT24 at Marlins Park on Jan. 27, 2020 in Miami, Florida.
Rob Carr/Getty Images
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Kobe Bryant's legacy as an athlete and a venture capitalist

by Erika Soderstrom and Andy Uhler
Jan 27, 2020
"He was really diverse in this first few moments of retirement," says Kenneth Shropshire of Arizona State University.
Kobe Bryant smiles at halftime as both his #8 and #24 Los Angeles Lakers jerseys are retired at Staples Center on Dec. 18, 2017, in Los Angeles.
Harry How/Getty Images
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