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LeBron James

When the family business is the most famous basketball team in the world

by Kai Ryssdal and Maria Hollenhorst
Oct 29, 2018
Lakers CEO and co-owner Jeanie Buss on life and basketball.
Los Angeles Lakers CEO and co-owner Jeanie Buss at the UCLA Health Training Center, the Lakers practice facility in El Segundo, California
Ben Hethcoat/Marketplace
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When the family business is the most famous basketball team in the world

by Kai Ryssdal and Maria Hollenhorst
Oct 29, 2018
Lakers CEO Jeanie Buss on life and basketball.
Los Angeles Lakers CEO and co-owner Jeanie Buss at the UCLA Health Training Center, the Lakers practice facility in El Segundo, California
Ben Hethcoat/Marketplace
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With NBA picks, data can only take you so far

by Tracey Samuelson
Jun 20, 2018
The NBA draft takes place tomorrow in Brooklyn, when teams make big bets on young players, hoping they might been the next LeBron James or Steph Curry, that once-in-a-generation player who can transform a team’s fortunes. But these players are notoriously risky investments. Click the audio player above to hear the full story. 
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Being present in virtual reality

by Ben Johnson and Levi Sharpe
Jul 4, 2016
Felix & Paul Studios share some of the secrets to creating VR experiences.
Wikimedia Commons
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Lebron James signs landmark lifetime deal with Nike

by Wes Williams
Dec 7, 2015
This is the first time Nike has gone "lifetime" with any of its stars
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Final Note

Nike and LeBron make a lifelong commitment

by Kai Ryssdal
Dec 7, 2015
LeBron keeps making buckets — of cash.
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How LeBron James is changing how athletes are paid

by Marketplace Contributor
Jul 4, 2014
More athletes are making their money off the court than on it.
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The Next America

The LeBron James effect

by Jeremy Hobson
Jan 23, 2013
Miami Herald business reporter Doug Hanks on what the Miami Heat and star LeBron James means to the city.
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Freakonomics Radio

Why more athletes are choosing to sport eyewear

by Marketplace Contributor
May 30, 2012
It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
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News In Brief

Ohio still bitter over LeBron James

by Kai Ryssdal
Jun 13, 2011
This final note today, in which Ohio governor John Kasich puts an in-your-face exclamation point on the just-ended NBA season....
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