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I've Always Wondered ...

The origins of the IRS logo

by Janet Nguyen
Apr 5, 2024
For $197,000, in today’s dollars, a design firm revamped IRS tax forms in the ‘60s. That included the creation of a new symbol representing an eagle.
It can be hard to make out the IRS symbol, which depicts an eagle.
LPETTET/Getty Images
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The strategy behind sonic logos, like Netflix’s startup chime

by Kai Ryssdal and Maria Hollenhorst
Jan 3, 2022
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
Brief sounds like Netflix’s startup chime can be powerful branding tools, said podcast host and sound designer Dallas Taylor. The design of that sound involved a ring finger hitting a cabinet and a reversed guitar track.
Mario Tama via Getty Images
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Yahoo: New logo, same as the old?

by Molly Wood
Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
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'Old-fashioned' has lost its chic for Wendy's

by Sally Herships
Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
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Michigan trademark case questions who owns the road

by Adam Allington
Oct 3, 2012
In northern Michigan, there's a fight over a trademark on the sign for the iconic and beautiful M-22 -- a state highway that loops through the Leelanau Peninsula.
Michigan's state highway 22 is the unlikely target of a simmering trademark battle.
Adam Allington
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Ford finds a market beyond cars

by Marketplace Contributor
May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
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News In Brief

NBC Universal changes its logo as Comcast takes the helm

by Jaclyn Giovis
Jan 28, 2011
Cable giant Comcast Corp. takes over NBC Universal today, or rather NBCUniversal - at least according to the new purple logo. The space, the...
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Starbucks serves up new logo, ditches 'coffee'

by Matt Berger
Jan 7, 2011
Starbucks unveiled a new logo this week that features its trademark Siren front and center, and sheds the words "coffee" and "Starbucks." The new...
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Gap's design blunder and what to do with all those leftover vuvuzelas

by Kai Ryssdal
Oct 12, 2010
Out with the new, in with the old. Gap does about face on logo redesign. These final notes today. Gap has dumped it's new logo. In other news, d...
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