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Loss aversion

Losses. Loom. Large. And that, in short, explains your loss aversion.

by Sabri Ben-Achour
Nov 10, 2020
It’s a bedrock principle of behavioral psychology today. The studies have been replicated on an international scale.
We are happy to take risks when it comes to gaining things. But not when it comes to losing them.
Bryan R. Smith/AFP via Getty Images
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