Marketing

Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.

Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.

Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.

The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.

Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.

On this Independence Day, we check in on our "national brand."

A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?

You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.

The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.

In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.