Marketing

A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.

The Obama administration is using #My2K to raise awareness about middle-class tax increases.

Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.

Companies walk a fine line between compassion and commercialism when it comes to disasters.

From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.

Mark Fields is one of several Ford executives cruising through American cities today in a 2013 Ford Fusion hybrid. He takes Kai for a spin to talk about the youth market, social media, and Ford's future.

Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.

Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?

Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.