Marketing

A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.

Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.

It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.

Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.

The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.

Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.

Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?

The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.

The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.