Stories Tagged as
Marketing
The magic of marketing
Mar 3, 2009
I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile.
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Just like Wall St., the Earth is overdrawn (two weeks ahead of '07)
Sep 23, 2008
Today is Earth Overshoot Day. I'm not certain about the marketing savvy of this phrase as my immediate association is playing basketball at the...
Olympic-size marketing blunders
by
Richard Core
Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...
Hershey's not melting away yet
by
Richard Core
Jul 23, 2008
A few chocolate snobs in our office turn their noses up at Hershey bars, but -- at the risk of sounding like a pitch man -- there's still something...
Update: Shh - don't tell anyone - these apartments are green!
Jul 11, 2008
About a week after this post, I received an e-mail from the marketing...
Shh - don't tell anyone - these apartments are green!
Jun 9, 2008
Riding home the other night, I saw a big sign: "The First Green Apartments in Minneapolis. move2blue.com"...
For public good, not for profit.
Greenwashing is a gateway drug
by
Jim Nicolow
Apr 5, 2008
In Amy Westervelt's recent Sustainable Industries interview with L. Hunter Lovins, Lovins makes the case that greenwashing is good. "Hypocrisy is...