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Stories Tagged as

Marketing

How to name your AI so humans will like it

by Matt Levin
Sep 20, 2023
A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.
Ken Jennings, left, and Brad Rutter compete against IBM's AI computer, Watson, in a game of "Jeopardy." IBM's team also considered naming the computer Sherlock.
Ben Hider/Getty Images
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The big business of wacky holidays

by Maria Hollenhorst
Sep 4, 2023
Holidays, even made-up ones, can be powerful marketing tools.
Volkswagen's Cameron Batten and Marlo Anderson, the founder of National Day Calendar, onstage at a reveal of National Volkswagen Bus Day on June 02, 2023 in Huntington Beach, California.
Joe Scarnici/Getty Images for Volkswagen of America
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We're used to spam calls and emails. How about spam texts?

by Reema Khrais and Sarah Leeson
Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
A positive of SMS marketing? Companies "probably aren't going to inundate you the same way that they will with emails because there's a cost factor to it," says Vox reporter Emily Stewart.
Robert Nickelsberg/Getty Images
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For brands facing transphobic backlash, walking back inclusive campaigns may be "shortsighted"

by Savannah Peters
Jun 16, 2023
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
A customer browses Pride Month accessories at a Target store on June 6. Following a backlash, the company pulled some products catering to LGBTQ shoppers.
Brandon Bell/Getty Images
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U.S. Army brings back "Be All You Can Be" amid lagging recruitment

by Kai Ryssdal and Sean McHenry
Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."
Army trainees at a South Carolina base. The service is dealing with a "knowledge and relatability" challenge, Maj. Gen. Alex Fink says. The relatively small veteran population is part of that.
Scott Olson/Getty Images
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What's in store with this year's Super Bowl commercials?

by David Brancaccio and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
Super Bowl LVII signage in Phoenix, Arizona. This year's commercials will likely make little to light reference to stressful economic conditions face by many Americans, says Ad Age editor Jeanine Poggi.
Christian Petersen/Getty Images
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While the wellness industry booms, the FTC is cracking down on its marketing tactics

by Savannah Peters
Feb 9, 2023
The FTC says health-related claims need to be backed by relevant, peer-reviewed scientific research. "It's long overdue," said one marketer.
iStock/Getty Images Plus
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Liquid Death is an “entertainment machine” with a water brand attached

by Kai Ryssdal and Maria Hollenhorst
Jan 25, 2023
“We think about our marketing team more like 'Saturday Night Live,'” says Mike Cessario, the beverage startup’s co-founder and CEO.
“Anybody can put water in a can,” said Mike Cessario, CEO of beverage startup Liquid Death. “But that's not why we're successful.” Above, Cessario at Liquid Death’s headquarters.
Maria Hollenhorst/Marketplace
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Why Kia's confusing new logo might actually be good for business

by Kai Ryssdal and Maria Hollenhorst
Jan 9, 2023
A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.
The logo of Kia on its new all-electric vehicle, EV6, during its showcase event in Seoul in June 2021.
Jung Yeon-Je/AFP via Getty Images
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Economic Pulse

This year, holiday ads speak to economic uncertainty

by David Brancaccio and Jarrett Dang
Nov 2, 2022
Messages focus on offering savings and a good deal, says Ad Age's Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.
In the lead-up to the holidays, brands are focusing their messaging on savings and good deals for consumers.
Scott Heins via Getty Images
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