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Marketing

The final season of "Game of Thrones" is a cash cow for marketers

by Andy Uhler
Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO
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How do you advertise a Super Bowl party without saying “Super Bowl?”

by Rickey Bevington
Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty
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How Gritty went from local NHL mascot to lucrative phenomenon overnight

by Lindsay Christinee
Jan 24, 2019
We take a look at what the “acid trip of a mascot” is worth.
Philadelphia Flyers mascot Gritty drops into the arena before the game against the New York Rangers at Wells Fargo Center on Nov. 23, 2018 in Philadelphia, Pennsylvania.
Drew Hallowell / Getty Images
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Government shutdown 2019

For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers

by Kimberly Adams
Jan 22, 2019
Companies still have to be careful about crafting messages in a highly politicized moment.
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Marketplace Tech Blogs

Social media "story" ads are gone in a day, but they're getting more popular

by Molly Wood
Sep 5, 2018
The format is seen as "authentic," one marketer said.
Josh Edelson/AFP/Getty Images
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What's missing in Hollywood movie posters? Often, women's heads.

by Kai Ryssdal and Phoebe Unterman
Aug 27, 2018
Comedian Marcia Belsky documents the trope in her blog The Headless Women of Hollywood.
One of the many movie posters featured on Marcia Belsky's blog, Headless Women of Hollywood.
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Kids and Tech: Tradeoffs

Tech, data, privacy and time: It's a trade-off, but are we trading too much?

by Molly Wood
Jul 23, 2018
"If I don't understand the trade-off that I'm making, how can I help make decisions for my child?" one marketer asks.
Peter Macdiarmid/Getty Images for Somerset House
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A battle for World Cup supremacy happens off the pitch

by Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images
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IHOP has renamed itself IHOb: International House of Burgers

by Kai Ryssdal
Jun 11, 2018
Sure.
Scott Olson/Getty Images
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Facebook Fallout

How businesses use your Facebook data

by Kimberly Adams and Eliza Mills
Mar 23, 2018
The platform's data is a treasure trove for companies.
Eric Baradat/AFP/Getty Images
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