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Marketing

Spotify says "it's been weird" to 2016

by Adhiti Bandlamudi
Dec 26, 2016
Spotify launched an ad campaign titled "Thanks 2016, It's Been Weird."
General view of the atmosphere at 'The Evening Before'- a pre-White House Correspondents' Dinner party hosted by Eric Podwall and Spotify at Chaplin's Restaurant on April 24, 2015 in Washington, DC.
Photo by Teresa Kroeger/Getty Images for Eric Podwall)
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Christmas tree growers fight for sales

by Marielle Segarra
Dec 16, 2016
Got Milk? Beef: It’s What’s for Dinner. The Incredible, Edible Egg. All of these advertising slogans have something in common: they were created by marketing groups, overseen by the U.S. Department of Agriculture and funded by fees collected from farmers. Now you can add another slogan to the list: “It’s Christmas. Keep it Real.” It […]
Tim Dunne, owner of Woodsedge Christmas Tree Farm in New Jersey, cuts branches off a tree to make decorations. 
Marielle Segarra/Marketplace
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Vine is going away, but its biggest stars were already gone

by Tony Wagner
Oct 27, 2016
Joe Gagliese used to manage Vine stars, now he manages Facebook, Instagram and YouTube stars. We asked him what's next.
Nash Grier, a social media star who got his start on Vine, arrives at the 2016 iHeartRADIO MuchMusic Video Awards on June 19, 2016 in Toronto, Canada. 
Sonia Recchia/Getty Images
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When 'Gilmore Girls' takes over your local coffee shop

by Donna Tam
Oct 5, 2016
The Netflix marketing push for the revived TV series shows how long a shelf life a show can have.
Brittany Jeng, 29, and Heather Bladt, 33, pose for a photo in front of a Luke’s sign displayed outside the Comoncy Cafe in Studio City, Calif. The pair waited in line for two hours at the popup event promoting the new “Gilmore Girls” series on Netflix.
Donna Tam/Marketplace
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Should ad agencies have their pay linked to performance?

by Adam Allington
Sep 16, 2016
McDonald's new ad agency will be paid according to how much business increases.
McDonald's new deal with Omnicon will include some aspect of pay-for-performance.
Justin Sullivan/Getty Images
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Lego sales flatten out, but everything is still awesome

by Adam Allington
Sep 7, 2016
The brickmaker puts the brakes on growth after global demand outstrips supply.
Toys are a fickle industry — here today, gone tomorrow, but Lego seems to have cracked the code.
Dan Kitwood/Getty Images
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SXSW 2016: virtual reality and...McDonalds?

by Kai Ryssdal and Ben Johnson
Mar 16, 2016
South by Southwest is getting a large dose of VR this year... inside a happy meal.
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How do wineries set the price for a bottle of wine?

by Nancy Marshall-Genzer
Feb 22, 2016
It depends on the winery. But for the big players, much of the cost is marketing.
Ever wonder what goes into pricing wine?
Ken Hawkins/Flickr
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Beyonce's singular business model

by Kimberly Adams
Feb 8, 2016
Beyonce's music release strategies reveal her business savvy.
 Beyonce performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California
Matt Cowan/Getty Images
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Inside an infamous company’s risky marketing strategy

by Mark Garrison
Feb 4, 2016
Jägermeister wants to broaden its appeal beyond shot-drinking bros
The drink best known for drunk college bros is trying to create a new image while maintaining the Jägerbomb spirit. 
lincolnblues/Flickr
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